1. The purpose of creating a website and setting goals
1.1 Let's clarify the purpose of creating a website
The first step in creating a website is clarifying its purpose. If the purpose is clear, it becomes clear what information should be provided and in what priority order. For example, suppose there is a purpose of “I want to increase the number of students in a piano class open at home” or “I want to increase the number of students, but it is difficult to respond to phone calls during the lesson, so I want to post a collection of questions.”
1.2 Setting goals: increasing students and providing information
In order to achieve the above goals, it is important to acquire new students through the website and provide necessary information to existing students and parents. Therefore, website design and content must be created with these goals in mind.
2. Homepage targeting
2.1 What kind of people visit the website?
Next, consider the people who come to look at the homepage. This can also be called website targeting. People who come to see the piano classroom website are mainly divided into the following 3 categories.
1. Current students: Visit the website to check the schedule of lessons and recitals, announcements from instructors, etc.
2. Student parents: Visit the website to check lesson and recital dates, necessary preparations, etc.
3. People who want to learn how to play the piano: Visit the website to check lesson content, fees, classroom atmosphere, etc.
2.2 Provision of information tailored to the target
It is necessary to consider the information to be provided on the website according to these targets. For example, current students and parents need pages that provide lesson schedules and recitals information. On the other hand, people who want to learn piano anew need a page that conveys the lesson content, fees, and classroom atmosphere.
3. Necessary configuration of the homepage
3.1 Structure required for a music/piano classroom website
Let's consider the structure required for a music/piano classroom website, taking into account the purpose and target of the website. An example is shown below.
- Announcements: Notifications from music and piano classes will be sent.
- Lesson courses/fees: The details and prices of the lessons offered are posted.
- Access/Classroom Information: The location of music and piano classes is shown on Google Maps. Basic information such as the nearest station and lesson times will be posted.
- Instructor introduction: Post the lecturer's background and profile.
- Trial lesson application: We accept reservations for trial lessons and free briefings and tours- FAQ: Frequently asked questions and answers are posted.
- Contact: We accept inquiries.
- For students and parents only: Information and announcements for students and parents will be posted.
3.2 Navigation and feature settings
When creating these pages, it's important to set up clear navigation so users can easily find the information they're looking for. Also, by setting functions for each page according to the purpose of that page, user convenience can be enhanced.
4. Key points for creating a piano classroom website
4.1 Expressing the philosophy and atmosphere of the classroom
A website is an important tool for expressing the philosophy and atmosphere of a classroom. By clearly communicating the characteristics and strengths of a classroom, it is possible to differentiate it from other classrooms.
4.2 Conveying the instructor's personality and feelings for the piano
By conveying the instructor's personality and feelings for the piano, it gives visiting users a sense of trust. In addition to posting the lecturer's career and profile, it is effective to convey the philosophy of the classroom and the characteristics of the teaching method in the lecturer's own words.
4.3 Cooperation with SNS
Cooperation with SNS is also an important point. By using SNS, it is possible to send out the latest classroom information in real time. It can also be used as a place to communicate with students and parents.
4.4 Clarifying how to access the classroom
It's also important to specify how to access the classroom. It is a good idea to explain in detail the specific address, the nearest station, the presence or absence of a parking lot, etc., and then visually display the location information using Google Maps etc.
5. Piano Classroom Website Case Study
Here are some successful examples of creating websites for music and piano classes. I will explain the characteristics and success factors of each case in detail.
This website provides guidance tailored to individual needs. For example, by providing information from the viewpoint of “as a new hobby,” “interacting with music,” etc., we have successfully elicited the sympathy of site visitors and attracted their interest.
It is characteristic that actual lesson scenes are posted as videos. As a result, students can realistically feel the actual classroom atmosphere and teaching methods, and can grasp the classroom atmosphere and teachers' teaching methods. Through videos, you can understand the quality and atmosphere of the lessons and choose a classroom that suits you.
The black color is uniform throughout the site. Black is a color that creates a sense of luxury and dignity, and is suitable for expressing artistry such as music and piano. The design, which is based on black, creates a professional image of the classroom and gives visitors a sense of trust.
The characteristics and strengths of the classroom are summarized. Site visitors can easily grasp the atmosphere of the classroom and can use it as a reference when choosing a classroom that suits them. Also, since the sense of trust in the classroom increases, it also leads to an increase in the number of people considering actual experiences and enrollment.
There are plenty of photos of actual students in the classroom, and users who visit the website can feel the atmosphere and vibrancy of the classroom closely. The photos convey the students' smiles and fun. Below, I will explain in detail the success factors for each piano classroom website design.
As described above, each website takes a different approach to attract visitors' interest and has succeeded in raising interest and expectations for classrooms. By learning from these examples, you can use it to create your own piano classroom website.
